How was Wildgame able to become such a household name with the game camera crowd? The new ZeroTrace is a perfect example of that.ĪB: Wildgame Innovations is known for its quality trail cameras. Innovation isn’t just part of our name, but a cornerstone of our business. We will continue to disrupt the landscape and challenge not only those around us, but also ourselves, to stay grounded in research and science. The product line has grown from attractants to also include feeders and trail cameras quickly growing to become one of the leading names in game tracking and land management. WGI: It’s the drive to get the job done - and get it done right -that has fueled Wildgame Innovations since the company was officially founded in 2002. How did the company get started? What is the company’s mission? For 2019, Wildgame has beefed-up its trail camera line and has taken a leap of faith into a new product category, let’s jump in.ĪB: Tell me about the history of Wildgame Innovations. Recently, I had the chance to chew the Wildgame fat with Plano Synergy Category Manager Mike Scrip, as well as other members of the team. Wildgame products help hunters achieve success, and their faithful following is a direct result of this. Products don’t get used around the country by throngs of outdoorsmen and women unless they work. I’ve sat over Wildgame feeders while hunting hogs in Texas and Oklahoma, and have tossed out Wildgame attractants (where legal) in multiple states over the years. As for me and my personal DIY adventures, which I do more than anything else, I have a plastic tote lined with piles of Wildgame models - some more than 8 years old. Most everyone that I’ve visited had at least one Wildgame running in the woods. Since that hunt, I’ve been blessed to have been in lots of deer camps.
They were super easy to operate, and by day 3, I was checking trail cameras on my own and being sent into new areas to hang new ones. I remember all of the trail cameras were Wildgame. With 5 days still left to hunt, I got to help the outfitter check trail cameras and learn some valuable whitetail knowledge. Hours later, I shot my first buck - this was awesome in more ways than one. I’m a western boy, and until I ascended that towering Illinois hardwood on that crisp November morning, my time in the whitetail woods had been limited.
It was my first media hunt, and, truth be told, my first true whitetail adventure. The new ZeroTrace is a perfect example of Wildgame Innovations’ relentless drive to make hunters more successful.
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